We use latent semantic indexing (LSI) and key words research to create the most appropriate 'long tail keywords' that Google looks for from web developers looking to optimise sites, this works with our automated search engine optimisation tool which is built into our systems. This is proving extremely successful both in actual sales and also in every test against searches for products held by my clients and their larger competitors and the high street chains.
The beauty of this system is that once installed, it is completely free to use, saving your advertising costs, and as your site grows, it just gets better and better as the search engines index more and more of your products. The system is based on giving genuine, relevant information to the person searching and it is working for customers with 20 products and those with 250,000.
We can undertake the research on your behalf or advise you upon how to do yourself, we can also provide Pay Per Click consultancy and analyse its effectiveness.