Merola is a very special jewellery store in Fulham selling costume, semi precious and vintage pieces by Kenneth Jay Lane and other designers as well as Merola's own collections. The site features celebrity pages as well as pages on the designers and collections and will shortly feature a facility to upload your picture and see jewellery as if you were wearing it. The aim is to provide a genuinely enjoyable experience online that fits well with the store experience. The regular customers love the site and use it to plan their purchases and store visits. The result is a combination of strengthening sales in store and new international sales as the site becomes more widely used. Visitor numbers are growing and are anticipated to grow beyond 8000 a month Dec 2011.